Alternative title:
الاسئجار السحري (Arabic)
レンタルマギカ (Japanese)
魔法使借贷
Genres: adventure, comedy, fantasy, horror, mystery, romance, supernatural
Themes: harem, witches
Plot Summary: Due to his father's disappearance, Itsuki Iba has to take over the family business: a magician dispatch service called 'Astral'. Astral basically employ countless magicians and other supernatural beings in order to send them out to help those who need magical assistance. As a leader, Itsuki now has to be tough, commanding, and reliable, but there's one problem, he's a coward. Also, in order to run a successful business, he has to connect with his employees, which is more difficult than it seems due to his personality and lack of magical ability. But not only does he have to deal with his own employees, he also has to deal with those who threaten the family business.

Courtesy: ANN

Found it pretty interesting. The main protagonist though lacking magical abilities has an ace up his sleeve. Anything else would be deemed a spoiler. Let's just say he's a ladies man due to his kind nature.